I know. I know. Don’t you really mean “always be selling”?
Yeah. That’s the phrase. But something strikes you wrong when you hear the words: “sell, sell, sell”. The image of a used car salesman pops in your head. High pressure sales.
That’s why it was so refreshing to hear Phil Gerbyshak discuss “Selling with Social” as starting with being human first. Think of selling as serving and the value you bring first.
It’s funny. It’s these types of insights and learnings that keep me coming back to events sponsored by the Michigan chapter of National Speakers Association. The chapter doesn’t have to sell itself because it delivers value in inspiring sessions like these.
As we continued to dive into everything about LinkedIn to connecting with human beings, I couldn’t help but think of how my 14 year old daughter has done this naturally. We’ve watched her grow her TikTok account grow to 40,000 followers in the last year, with some videos hitting 100,000 views.
First, like Phil ended his presentation, it starts with “doing the work”. She puts in countless hours doing makeup, prepping makeup, organizing outfits, editing video and pictures and thinking of unique content. It is her high school sport of sorts and while she doesn’t think of it now as selling, make no mistake, she is. She is providing valuable and consistent content to her niche of Cosplayers.
(For those of you don’t have teenagers, “cosplay” originated in Japan as people began dressing up as their favorite character from a comic book, video game, or television show. My daughter tends to favor Japanese characters but any character will do. )
Second, she gratefully posts when she gets a lot of publicity on her posts and supports her fellow Cosplayers doing the same. She doesn’t do it because she’s selling; she does it because it’s important to her to appreciate those that have gotten her to this level. Interestingly enough. Phil had a slide exclaiming “Respond to everyone every time!” Seems like it would just make sense. Something so easy a 14 year old can do, and yet in this day and age, it’s ironic that we have to be told that in a presentation on a slide.
Lastly, do it because it’s what you love. The great thing about the Michigan chapter of National Speakers Association is we come together starting with a passion. Everyone has a message they want to share and the great thing about social media is that it has brought the world closer together. It allows us to find those niche audiences that appreciate our passion no matter where they live. We just need to dig in and do the work.
What will your work on today?